Why CEOs Are Handing Ritikaa Their Brand Stories.

If you’ve ever scrolled past a thoughtful founder post on LinkedIn that made you stop and think, or clicked on a website that felt just right, there’s a good chance Ritikaa Puranik’s words had something to do with it.

Ritikaa’s journey into copywriting wasn’t a straight path. She began her career with nearly a decade in the oil & gas sector in Scotland, UK; holding down a demanding role in accounting. But when motherhood entered the picture, she started asking different questions.

“Living in the UK and embracing motherhood made me rethink everything,” Ritikaa shares. “I didn’t want my son to grow up without me around just because I was chasing corporate goals.”

So in 2016, she made a leap, starting a handmade jewelry business called Divavi. But while she loved the creative process, it was the content side that caught her heart. From writing product descriptions to designing ads and building brand stories, Ritikaa realized she had a knack for turning thoughts into impact.

"It started with copy for my own brand, but soon, friends and fellow business owners started asking for help too. I knew this was more than a skill, it was a passion.”

Fast forward to today, and Ritikaa is a leading copywriter and content strategist helping global businesses grow with words that work. She runs her own content agency, DigitalRee, which serves CEOs, CMOs, founders, and purpose-driven brands across industries.

She offers:

• Website & landing page content
• Branding
• LinkedIn personal branding & profile management
• Ghostwriting for thought leaders
• SEO-optimized blog writing
• Product descriptions & sales copy
• Instagram & email marketing content
• Relatable & full of emotions Ad copy
• Enticing Script Writing

She’s helped clients scale their content and visibility, some of whom have been featured on Forbes 30 Under 30, Shark Tank, and CNN. Her work has appeared in publications like Corporate Citizen, and in 2016, she was named one of the “Top 10 Most Aspiring Entrepreneurs” by ‘Ideas in Partnership’ along with ‘The Chamber of Commerce of Scotland’.

But accolades aside, Ritikaa is admired for something deeper - her ability to humanize brands.

“People don’t buy words. They buy emotions. Connection. Clarity. That’s what I bring to the table,” she says.

She’s particularly known for helping busy founders manage their LinkedIn presence, turning silent profiles into lead-generating, trust-building, story-led spaces.

“LinkedIn is no longer a job board, it’s a storytelling platform. And if you’re not telling your story, someone else will.”

Her process includes tone-of-voice development, audience profiling, brand messaging clarity, and deep market research. From writing powerful founder narratives to weekly content calendars and performance analysis, her approach is both creative and strategic.

Clients call her their ‘behind-the-scenes voice’ and ‘one-stop content partner’; someone who understands their business, speaks their language, and builds authority that lasts.

“I'm not just here to write posts. I’m here to build presence,” she says. “To help founders become the voice of their brand in a way that feels authentic, confident, and consistent.”

As a working mom, Ritikaa understands the power of balance and boundaries. Her business model allows her to stay creatively fulfilled, financially independent, and emotionally available for her family.

“My goal is to help others do the same, to run businesses that don’t just grow, but feel good growing.”

She continues to share insights, behind-the-scenes stories, and content tips on her Instagram @copywriterree  and LinkedIn Ritikaa's Linkedin . Know more about her services at www.digitalree.com.

Whether you’re looking to revamp your site, grow your audience and brand’s visibility, or build a memorable brand, Ritikaa Puranik is the person to call.

Because the best brands don’t just post; they connect. And Ritikaa makes sure they do.