NOT FOR YOU: The Marketing Campaign That Holds Up a Mirror to India
Bangalore (Karnataka) [India], October 31: In a marketing landscape saturated with aspirational messaging and celebrity endorsements, Glasafe is doing something radically different: telling potential customers they are not welcome. This premium glassware brand’s unprecedented “NOT FOR YOU” campaign is forcing the entire generation to confront uncomfortable truths about everyday behavior that erodes the social fabric of our […] The post NOT FOR YOU: The Marketing Campaign That Holds Up a Mirror to India first appeared on HindustanMetro.com.
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Bangalore (Karnataka) [India], October 31: In a marketing landscape saturated with aspirational messaging and celebrity endorsements, Glasafe is doing something radically different: telling potential customers they are not welcome. This premium glassware brand’s unprecedented “NOT FOR YOU” campaign is forcing the entire generation to confront uncomfortable truths about everyday behavior that erodes the social fabric of our […]
The post NOT FOR YOU: The Marketing Campaign That Holds Up a Mirror to India first appeared on HindustanMetro.com.
