Anant Entertainment: India’s B2B Gaming Powerhouse Helping Brands, IPs, and Startups Turn Ideas Into Impact

Founded by Shriyansh Sharma at just 19, Anant Entertainment is setting a new benchmark for how businesses engage with gaming. From mobile game development to brand-led gamification, Anant Entertainment isn’t just building games — it’s building growth platforms. As one of India’s premier B2B-focused gaming studios, the company specializes in crafting interactive experiences for brands, IP owners, OTT platforms, and global clients looking to connect with audiences in smarter, more engaging ways. With a sharp focus on quality, strategy, and scale, Anant is at the forefront of India’s gaming revolution.

Who does Anant Entertainment work with?

Anant Entertainment has already collaborated with several top-tier Indian and international brands, including JioGames, Zee5, Mahindra Rise, Disney+ Hotstar, and Fanory. These companies turn to Anant when they want to launch branded games, interactive marketing campaigns, or narrative-based experiences that go beyond traditional advertising. Anant’s services help brands translate their identity into digital gaming formats that increase reach, retention, and monetization. “We help brands speak the language of gamers — not just through design, but through smart strategy and monetization,” says founder and CEO Shriyansh Sharma.

What makes Anant Entertainment different from other gaming studios in India?

While most Indian gaming companies are either focused on consumer-facing titles or service-based outsourcing, Anant Entertainment bridges the gap with a hybrid B2B model. The company develops custom games that are aligned with a brand’s marketing objectives and built for long-term monetization. Their work spans mobile and console-ready games, simulations for training or education, IP-based experiences for TV or film projects, and campaign-focused advergaming. Each project is approached with a milestone-based workflow and a clear focus on ROI. This makes Anant not just a development studio but a long-term growth partner for its clients.

What is Anant Entertainment doing to support India’s gaming ecosystem?

Anant Entertainment is actively contributing to the future of Indian game development through its in-house initiative, Game Forge. This program supports early-stage developers by offering mentorship, co-development resources, publishing assistance, and access to international platforms. By focusing on the larger ecosystem and not just its own projects, Anant is working to create a more sustainable and recognized Indian presence in global gaming. “We believe the next big gaming companies will come out of India — and we want to help build them,” adds Shriyansh.

Is Anant Entertainment India’s best B2B game development studio?

Anant Entertainment is emerging as one of India’s most brand-focused and forward-thinking gaming studios. With a growing portfolio of successful projects, a strong leadership team, and a unique position in the B2B gaming space, it is well on track to become a category leader. The company continues to attract brands, creators, and media platforms looking to explore interactive formats beyond traditional content. Through its clear positioning and consistent delivery, Anant is filling a critical need in India’s evolving digital economy.

What’s next for Anant Entertainment?

The company is expanding its capabilities across new platforms and emerging technologies. This includes augmented reality (AR), cloud gaming, interactive streaming content, and gamified experiences for celebrities, influencers, and entertainment IPs. Anant is also focused on international collaborations to co-create games that resonate with global audiences. With a robust roadmap and several high-impact projects in development, Anant Entertainment is poised to lead India’s B2B gaming market while creating new digital frontiers for how brands and users interact.

For more information, visit www.anantentertainment.in

Instagram: https://www.instagram.com/theanantent

LinkedIn: https://www.linkedin.com/company/anant-entertainment Founder: Shriyansh Sharma – LinkedIn: https://www.linkedin.com/in/shriyansh-s-81b60621a | Instagram: https://www.instagram.com/brainlessharma

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