Generation Z is too diverse to be lumped into a single category. Despite the public’s conception of Gen Zers as a generation of social media-obsessed, ego-driven teenagers, those born between 1997 and 2015 hold a varied spectrum of viewpoints and ideas that needs to be visualised. Due to the epidemic, individuals are spending so much time at home that interior design is a flourishing trend. With each passing day, it grows in popularity. As this profession becomes more prominent, there is a growing desire for aesthetic aspects in homes to make them seem more relaxing and welcoming. And we, at Pure art world, provide interior designers to meet the needs of the public.
So, it was on a sweltering summer day that my interior designer friend and I went to art galleries to look at paintings. We ran into a slew of issues, such as limited styles, because many galleries have specific art themes. Those who had many options did not have canvas dimensions that could be changed. That’s when I realised why not create a one-stop. This gave birth to PureArtWorld, a company that pledges to provide quality, choice, and appropriate interior design advice.
We didn’t give it much thought like “when, how & why?” And it all began when Lavdeep Chahal, co-founder of Pure Art world, approached Shubhanshu Maheshwari with this concept and the necessity for a website. Pure Art World collaborates with studios and individual artists to produce works in a variety of styles. The start-up currently has 50+ artists on board.
HOW DOES IT WORK?
Users can browse our different projects, ranging from minimal workspaces to quirky eateries, treasured houses, and exquisite hotels, once they visit our website. We make it a point to include art in our daily lives. Our talented artists work in a variety of materials, including oil, charcoal, watercolour, pencil, coloured pencil, and acrylic, to create long-lasting paintings. Before being sent, each one is carefully created and goes through three quality checks. Our works become a part of the buyer’s environment.
Users can reach out to us on any social media platform or phone. If necessary, we will gladly visit the site and offer our customers the best advice on interior design and how to incorporate art into their area.
We produce paintings to the specifications of the interior designers and the area available. Art identifies the individual who incorporates it into their home, and it is critical that we understand and meet the needs of our customers. Traditional art such as Madhubani, Warli, Kalighat, and Phad miniatures are represented, as well as modern art genres such as Symbolism, Fauvism, Cubism, Futurism, Expressionism, Suprematism, Constructivism, and Metaphysical painting. An artwork’s art style describes why it appears the way it does. It’s a look into the artist’s creative process that will help you better comprehend the artist’s vision, subject, and feelings as they are conveyed on the canvas. We also work with modern art genres such as abstract, minimalist, nature, pop, portraiture, still life, surrealism, and urban. We don’t even bind ourselves to previously constructed conceptions; instead, we explore the globe beyond the Earth’s two poles.
“Nostalgia? What exactly is nostalgia? Memories, some bittersweet life snippets, A deep meditation on the past, and a journey back to the past. Why can’t we paint our memories if we can paint our dreams? Imagine a wall covered in your memories. There is no limit to one’s imagination, and the Pure Art World is no different.” Anjalee says stylist at Pure Art world.
Pure Art World majority of orders from interior designers designing homes, and we assist them in bringing a sense of aesthetic and depth to their space, as well as a sense of belonging.
The company has served over 20,000 consumers since its first customer was obtained through a known interior designer.
Depending on the size and medium, paintings cost anywhere between Rs.1,000 and Rs.10,000 per square foot. Last year, the business made Rs.9 crore in revenue. This fiscal year, the company hopes to generate Rs.13 crore in revenue.
Our primary competition is extensive art galleries, art studios, auction houses, and famous artists. As more and more audiences are inclined towards the already renowned players in the field. This makes the initial journey challenging when it comes to climbing the ladder of the art industry. But we stand firm in providing better services and will bring a new change in the audience’s polarizing behaviour.