E Waste Social : A B2B auction platform for waste management ensuring ease of waste recycling and refurbishing at your fingertips

Industry condition/ Unique start of the entrepreneur

Often, recycling and repurposing are viewed by companies as tedious, time-consuming, and pointless efforts, and therefore are not prioritized. In the minds of most people, this entire process is unimportant, since most middlemen deal in waste. 

Many of us do not realize that recycling is a powerful tool for optimizing resources and getting the most from waste.. These resources would go unused if they were not recycled, causing harm to the environment as well.

Many recyclers and PROs operate throughout the country, but waste is still dismantled by underage children and women in the informal sector.

Our platform, E Waste Social, makes recycling and refurbishing online as simple as buying products online. 

Through innovations such as auction platforms, it is now possible to recycle and refurbish responsibly. However, E Waste Social realized that one innovation is not sufficient, which is why they are developing E optimal, a cloud-based platform for helping corporations decide whether to keep, refurbish, or recycle. By developing best practices and finding new solutions for efficient waste management, their R&D lab constantly strives to stay ahead of the curve. E Waste Social Network is built on trust, which fosters a culture of inclusion and effective communication, resulting in a robust e-waste management ecosystem.

Existing positioning/ services of the company

They have built an ecosystem to connect waste to the nearest recycler through a marketplace and auction platform. They provide recyclers with R&D insights into the most recent industry trends. They are also increasing capacity to ensure that recycling facilities are available to handle waste generated at various locations. 

While raising recycling awareness and sensitizing the public, they are helping OEMs meet their EPR and sustainable development goals. Their ultimate goal is to ensure resource optimization and a circular economy by recycling waste with the nearest recycler / refurbisher. Their customer base consists of corporate businesses, institutions, hospitals, and industries.

Initial journey

As a lifelong environmentalist, Iram  has spent many weekends organizing recycling drives and public awareness campaigns with LCI, RTI, and FICCI Flo. However, as the Head of Operations for an Educational Institution, he was responsible for the bulk purchase and disposal of computers and laptops. During a trip to Delhi, she witnessed underage children dismantling e-waste with their bare hands. where he discovered numerous loopholes in the E waste recycling  industry. That’s when she decided to take the plunge and create something truly beneficial to the recycling industry. 

In November 2019, he launched E Waste Social in response to it. It is a B2B technology platform offering waste aggregation, recycling, carbon footprint reduction, and CSR, along the entire value chain.

Aditya was already working on an idea for optimizing electronic assets, which aids in the efficient refurbishing and recycling of e waste. Iram collaborated with him to achieve the common goal because there were synergies. They decided to take the plunge and build the platform full-time as there was an urgent need for the recycling eco system.

Future prospects/ outlook

E Waste Social platform and recycler eco systems can address the pain points of e waste, metal scrap, automobile waste, and textile waste generated while manufacturing garments in the fashion and lifestyle industry. 

The cutting stage of garment manufacturing is responsible for the majority of pre-consumer fabric waste. Fabric selvedges and leftover fabric scraps are examples of pre-consumer waste generated on factory floors during cutting and the manufacturing process of apparel making. E Waste Social  will connect them to the nearest recyclers, ensuring recycling as well as circularity and resource optimisation.

E Waste Social has successfully managed electronic waste and is now expanding into textile / garment waste to ensure that waste is used efficiently during the manufacturing process and is not dumped in landfills. 

E Waste Social hopes to establish a platform for exchanging and recycling used clothing while purchasing new clothing. The global textile market is expected to reach USD 1,041.8 billion in 2021, up from USD 1000.3 billion in 2020. This will ensure that used clothing is recycled efficiently and does not end up in landfills. 

The consumer will receive nominal benefits / incentives for recycling as a result of the exchange. It would assist retailers and manufacturers in meeting their extended producer responsibility by ensuring that the material could be recycled and reused and used back in manufacturing .


Dr. Sanjay Lunia

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