Launching a New Product? How to Create a Digital Marketing Strategy

Product launches are essential to every company or business. But not every new product is booming, and poor digital marketing strategy has a lot to do with it. Some companies are not aware of product launch marketing strategies, and some companies fail to choose a marketing service that can do right by their new product launch. 

So, no matter how your new product will perform or interact with your customers, the first step is to get it the exposure it deserves. Here are some tips for creating a digital marketing strategy exclusive to new product launches.

  1. Define and Research your Launch Goals

A significant part of a successful business is knowing its competitors and the target market. Knowing your competitors will help your business work on a product to outsmart your competitors and a product that resonates with your potential customers. 

But other than that, this will also help with the marketing strategy, which will help in the potential success of your new product. So, before the launch, you have many questions to find answers to, such as:

  • What’s the purpose of your new product?
  • Who are your competitors?
  • What do you think will make the customers buy your product?
  • How do you see your product fairing in the market?
  • How long or short will be the buying journey for the customers?

Answering these questions will make it easier for you and your marketing partner to bring about a plan sooner and more effectively.

  1. Create a Product Promotion Before the Launch

After you have realised and discovered the purpose of your new product in your customers’ life, you will find an effective plan to showcase your product. And as a start, you will have to find out what kind of strategies or marketing forms to leverage. There are many forms of digital marketing services, and not every marketing form is essential or even suitable for every product or service. 

For new product promotion, some of the most successful forms of marketing are inbound marketing and content marketing strategies. But you can also try email marketing, which is suitable for many aspects of marketing. Social Media Marketing also works quite well for new product launches. When your customers follow your social media, they will learn about your product while scrolling through social media. 

  1. Find a Suitable Marketing Partner or Agency 

Digital marketing is not a child’s play, although it looks fun and playable. While many can do the job of marketing while given enough time, not everyone can give you the expected result. A competent marketing agency can help you in this case. Marketing agencies have experience, expertise, and many innovative tools to create a suitable digital marketing strategy for your new product launch. 

  1. Choose a Suitable Time for Announcing the Launch

Don’t associate your product launch timing with the successful preparation of a digital marketing strategy. Many other aspects are important for your product launch. Just like movie releasing dates clashing with each other is seen as a bad sign, your new product also needs to have its own time. Find out if your competitors are launching a similar type of product simultaneously. 

Your digital marketing partner will help you in this aspect and recommend you a time to launch your product. 


Digital marketing strategies need to use data to enhance marketing strategies. Data can be found from the company’s previous launches that are about to launch a product and its competitor’s launches. At the end of the day, it is always about taking what worked the best and honing it for enhanced performance. 

Dr. Sanjay Lunia

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