STEELION is an Infratech company with an edge creating unique prefab products and construction systems to deliver faster, efficient and sustainable projects. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, KIRAN C TENNY, CHIEF EXECUTIVE OFFICER & FOUNDER, STEELION INFRA SOLUTIONS PVT. LTD, speaks about the latest trends, his company’s areas of expertise, new launches and a lot more.
Briefly give us an overview of the PEB & Roofing industry, latest trends, market dynamics and sector challenges. Faster construction, safety and sustainability, and cost efficiency as compared to conventional construction methods – these are some of the most appealing factors that are making prefab construction one of the most favoured methods for companies and the users as well. Technology will become the mainstay in modern, high specification buildings. Finding the right mix of smart technology, automation and robotics across the most productive building footprint will grow its prominence alongside Internet of Things (IoT) and 5G.
At Steelion, we are armed with new-age technology solutions to deliver to our customers an impeccable construction facility, which is far superior in quality and extremely sustainable. I believe that in a few years, if construction companies don’t opt for offsite, modular and prefab construction as a significant portion of their business model, they will find it increasingly difficult to survive. While challenges persist just like any other industry, the opportunities that this segment is poised to offer, far outweigh those bottlenecks. I am quite bullish about the future of prefab in the country.
Detail us about the areas of expertise of your company in the PEB & Roofing industry.
We have a strong legacy in trading & construction and have built a stellar reputation as a pioneering turnkey steel building contractor and PEB manufacturer. By familiarizing prefab technologies across segments in our operating markets, we have taken a leadership position in South India and want to extend this leadership across India by 2026. Our next-gen, cost-efficient, and high-performance buildings are best suited for Indian conditions. We are R&D focused to develop innovative solutions in the construction field. Our game changing Hybrid Composite Prefab Technology (HCT) which combines the four construction material systems including prefabricated steel, precast concrete, light gauge steel and RCC casting in site bears testimony to our dedication towards bringing innovative solutions by building standout projects for the benefit of the clients especially considering their long-term investment returns.
We believe our clients’ time is money and hence we do not waste time in superficial, laborious, time-consuming business decisions. We have been successful so far as we work in a startup mode with an ever-enthusiastic agile team who are passionate about providing the highest level of service to our clients. With our Design-Build and Construction Services business model, we offer our clients the following one-stop services which are unique in the construction industry.
a. Product development by constantly innovating and creating unique prefab products
b. EPC/ Design-Build Project Execution where we execute design-build and customized industrial and non-industrial real estate projects
c. Manufacture and supply model where we supply products and solutions to large EPC builders/ building contracting companies
d. Real Estate Solutions where we bridge the gap between landowners and corporate end users by providing joint development programs (JDP) and property management programs (PMP).
Our end-to-end service ensures efficient coordination, Zero Blame Game, and Zero Time & Cost Overruns. As a turnkey building solution provider, Steelion offers end-to-end solutions to its clients on the back of the specialized design, fabrication, erection, procurement, and project management teams.
What are the USPs of your products and services vis-à-vis competition? Highlight the Green virtues of your products.
We operate in the prefab category which consists of large players like L&T and others. These companies usually manage projects with a value of more than INR 100 crores, whereas our focus market is smaller ticket projects. There is a huge market potential for this segment. Currently, pre-engineered building methodology is restricted to larger projects and is beyond the reach of SMEs. To harness the full potential of Prefab Technology, it should be embraced in design-build construction and made equally accessible to this underserved segment of SMEs in addition to the larger projects. For the past few years, we have been nurturing the SME segment by offering turnkey services which is still a white space for them. We are also using technology to build efficiency which ensures a strong client following and increases stickiness to our services. Our inhouse and unique Hybrid Composite Prefab Technology (HCT) is India’s first and is a game changer in the construction space. HCT is geared towards delivering efficiency even after a project is completed and causes far less emissions than conventional systems.