India is a country with strong cultural traditions. Every culture has a unique collection of traditional attire. Indian traditional clothing has origins in the centuries-old cultures of both nations. When the Indus Valley civilisation existed in the fifth millennium BC, people mostly wore garments made of locally produced cotton. The sculptures, paintings, and other human artistic creations discovered in historic cave monuments are where we now get our understanding of how Indian clothing evolved.
In the 1980s, few designers helped Indian fashion see its first upsurge. However, the 1990s saw an increase in Indian fashion due to the economic prosperity and exposure to international trends. Entering the market in 1950s, Aakruti walked into this new arena with the idea of providing ‘ahead of time collection at extremely affordable price. It has now made a solid name for itself in the Indian Fashion secter aiming to only grow more.
One unique attire sold at Aakruti is the Lehenga. As noted in Buddhist and Sanskrit literature, clothing consisted of the three-piece outfit known as “Poshak.” The term “Antariya” refers to the lower garment, “Stanapatta” to the chest band, and “Uttariya” to the shoulder or head veil. Antariya resembled the contemporary dhoti, in which one end of the fabric is tucked into ornamental pleats at the belly and the other end is slipped between the legs. It changed into the modern “lehenga” or “ghagra,” known as Bhairnvasani. The modern dupatta or odhani developed from the Uttariya, a head or shoulder veil. Similar to how Choli originated from Stanapatta around the first century A.D. With due respect to the land of cultures, Aakruti ensures decent yet fashionable designs to modern women of all ages.
In the 10th century, lehengas become a popular fashion choice. Cotton was used to create the lehenga’s basic shape, but once the Mughals arrived in India, it underwent great workmanship employing royal materials and expensive embroidery. With no compromise to the looks for the richness of the lehenga, Aakruti provides branded ethnic wear that evolve with the trends.
Ethnic wear have changed over time as a result of cultural influences on the style and silhouette. Lehengas are traditionally three-piece costumes made up of a long skirt, a blouse, and a dupatta that now come in a wide variety of shapes because to shifting worldwide fashion. The newest style in women’s ethnic clothing is coordinated sets, which combine a long skirt and a crop top with a classic lehenga and shirt. A dupatta can be worn in harmony with the same. This is a popular design nowadays since it may be worn for special occasions and looks fashionable. Aakruti leaves no stone unturned to deliver the fast growing demand of the modern day trends with their research and development team keeping up with the fast evolving fashion trends with no loss of quality in the whole process.
Another best seller at Aakruti are Kurtas and bottom wear. Synonymous to the looks of salwar kameez, it is thought to have its origins in the Mughal Empire and is heavily influenced by Persian fashion. The ensemble comprises of a tunic (kameez), loose-fitting pants (salwar), and a dupatta. Kurtas are among the most often worn types of salwar kameez. It is distinguished by a long, flared kurta with 6–8 Kalis that flare out from the waistline, either to the ankle or to the floor. Usually, it contains extensive, fine embroidered work that gives it an exquisite appearance. Numerous materials, including cotton, silk, velvet, georgette, chiffon, rayon, etc., can be used to create the attire. The clothing is available in a number of silhouettes with patterns or embroidery to provide various styles. Name it and Aakruti serves. No one goes home disheartened once they step in an Aakruti store.
Kurtas currently come in a variety of shapes and forms. The attire is favoured by ladies in both urban and rural areas and is regarded as the most comfortable to wear. With an upgraded wardrobe collection from Aakrut at affordable prices It may be worn for formal, party, or informal occasions and ensure all eyes on you wherever you maybe.
